Campaign details
Brand: Wijeya Newspapers Brand owner: Wijeya Newspapers Entrant company: Isobar Sri LankaIdea creation: Isobar Colombo Market: Sri Lanka Sector: Newspapers Media channels: Newspapers, Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k
Executive summary
Sri Lanka is a multicultural country with two main languages, but Sinhala the majority has always been given priority which over the years has led to many conflicts, riots and even a 30-year war.
In the present day, even after the war, the gap between the...