Wijeya Newspapers & Express Newspapers: A Wish of a Nation

Dinali Rajapakse

Media organisations Wijeya Newspapers and Express Newspapers came together to bridge the gap between two cultural communities with its New Year Wish campaign in Sri Lanka.

Campaign details

Brand: Wijeya Newspapers Brand owner: Wijeya Newspapers Entrant company: Isobar Sri LankaIdea creation: Isobar Colombo Market: Sri Lanka Sector: Newspapers Media channels: Newspapers, Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

Sri Lanka is a multicultural country with two main languages, but Sinhala the majority has always been given priority which over the years has led to many conflicts, riots and even a 30-year war.

In the present day, even after the war, the gap between the...

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