Wijeya Newspapers & Express Newspapers: A Wish of a Nation

Media organisations Wijeya Newspapers and Express Newspapers came together to bridge the gap between two cultural communities with its New Year Wish campaign in Sri Lanka.

Campaign details

Brand: Wijeya Newspapers Brand owner: Wijeya Newspapers Entrant company: Isobar Sri LankaIdea creation: Isobar Colombo Market: Sri Lanka Sector: Newspapers Media channels: Newspapers, Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

Sri Lanka is a multicultural country with two main languages, but Sinhala the majority has always been given priority which over the years has led to many conflicts, riots and even a 30-year war.

In the present day, even after the war, the gap between the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands