Luxury marketing in an era of change
This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more
Over the past decade – and especially in recent years – adaptation and agility have been business words du jour, as marketers across all verticals have experienced a sea-change in market dynamics and consumers’ needs and desires. However, while brands in categories such as technology, entertainment, and even in more traditional CPG, are typically well-organized to thrive during fast-paced change, the luxury sector is traditionally less well-positioned. The...