Wickes: The MME – using data to transform the way consumers and tradespeople shop Wickes

Wickes, a home improvement retailer, increased revenue in the UK by launching an emotive, personalised multichannel experience designed to encourage consumers to use Wickes for more of their DIY missions.

Wickes was experiencing double-digit customer growth, and wanted to understand changing customer behaviours, retain relationships and drive increased market share through incremental revenue.

Strategy

The team needed to change existing perceptions and behaviours,...

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