This paper explores young people’s motivations for using mobile phones. Older adolescents’ everyday use of traditional and new forms of mediated communication were explored in the context of their everyday lives, with data generated from self-completion questionnaires, diaries and mini focus groups.
Why young consumers are not open to mobile marketing communication
Ian GrantUniversity of Strathclyde
Stephanie O'DonohoeThe University of Edinburgh
According to Pedrozo and Wilska (2004, p. 4), the adoption of mobile phones has been 'one of...