Why you need to upgrade your B2B-marketing tactics

Joe Peng

COVID-19 accelerated digital transformation significantly.

The COVID-19 pandemic created drastic challenges for business-to-business (B2B) marketing in China. To cope with shrinking budgets and channels moving online, businesses have been forced to pursue marketing efficiency on new platforms, accelerate digital transformation and shift their attention to achieving greater brand value. The B2B marketing philosophy of focusing on vertical target audiences and fighting for a double win in both branding and performance is still critical, but tactics have had to evolve in this rapidly changing digital world. Businesses need to strengthen their marketing strategy with data intelligence, diversify their online presence and build emotional rapport with customers...

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