Why we should all be grateful to countries most incompetent marketers

Jeremy Bullmore takes an ironic look at the savings industry and concludes they are breaking all the rules of professional marketing.

Why we should all be grateful to the country's most incompetent marketers

Jeremy BullmoreWPP Group

Recent research has shown that readers of Market Leader are in the top 10% of the UK population in terms of intelligence, numeracy, selfsufficiency and...