Why TV is stronger than ever
James ApplebyBroadcast Account Director, Mediaedge:cia
Television has been the most consistent and favoured form of entertainment for our nation over the last 50 years. It is not – as some pundits have suggested – either dead or dying. Of course it has undergone some changes, particularly over the last decade with the rise of digital broadcasting formats, but this new world of vast choice has mostly added to the already compelling central core of what makes TV so popular.
Commercial viewing for 2008 so far is up by an impressive 8% on the...