Why TV is stronger than ever

In this article, James Appleby, Broadcast Account Director at Mediaedge:cia, discusses the continued appeal of television advertising.

Why TV is stronger than ever

James ApplebyBroadcast Account Director, Mediaedge:cia

Television has been the most consistent and favoured form of entertainment for our nation over the last 50 years. It is not – as some pundits have suggested – either dead or dying. Of course it has undergone some changes, particularly over the last decade with the rise of digital broadcasting formats, but this new world of vast choice has mostly added to the already compelling central core of what makes TV so popular.

Commercial viewing for 2008 so far is up by an impressive 8% on the...

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