Why the World Needs a New Global Agency Network

Julian Saunders

Describes the reasoning behind the launch of `red cell advertising', a new WPP global agency network.

Why the World Needs a New Global Agency

The planning principles behind WPP's new network, by Julian Saunders, red cell advertising

The year 2000 was a year of preparation for red cell. A vital building block for a global agency is shared methods and beliefs...

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