Why the new generation of web companies aren’t advertising - and why I don't blame them

In his occasional spot, 'Crossing the line', Brian Millar looks at the new generation of web companies - and Web 2.0.

Why the new generation of web companies aren't advertising – and why I don't blame them

Brian Millar

A quick quiz: can you remember the names of the biggest failures from the dotcom bubble? Struggling? Here's the top four: Webvan.com, Pets.com, Kozmo.com...