Why the end of the world could be the salvation for marketing. And vice versa
Jeremy Bullmore
The office switchboard once connected me to a caller from a small business based in Reading. 'We're having rather a challenging time at the moment,' he said. 'We've got a new competitor who's developed a very similar product which he's somehow selling at a much lower price. So we had a board meeting this morning and decided we could probably do with some marketing.' He went on to wonder if we could provide him with some.
Before a meeting could be arranged, his...