Why the end of the world could be the salvation for marketing. And vice versa

In this article, Jeremy Bullmore argues that marketing (still too often wrongly seen as another name for selling more) will be a convenient villain as resources become scarce and the tide of opinion turns against excessive consumption.

Why the end of the world could be the salvation for marketing. And vice versa

Jeremy Bullmore

The office switchboard once connected me to a caller from a small business based in Reading. 'We're having rather a challenging time at the moment,' he said. 'We've got a new competitor who's developed a very similar product which he's somehow selling at a much lower price. So we had a board meeting this morning and decided we could probably do with some marketing.' He went on to wonder if we could provide him with some.

Before a meeting could be arranged, his...

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