Why the consumer should not be the king in India

The provision of goods and services in India has been transformed in the last ten years: where once it took weeks to get a phone installed, it is now a matter of hours; previously, brand choice was limited at best, but today consumers have manifold options.

Why the consumer should not be the king in India

Jitender DabasJWT

The chances are that if you are in India you would be likely to reach the conclusion that the rudeness you observe towards service providers – mobile phones, banks, credit card providers...

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