Why the consumer should not be the king in India

The provision of goods and services in India has been transformed in the last ten years: where once it took weeks to get a phone installed, it is now a matter of hours; previously, brand choice was limited at best, but today consumers have manifold options.

Why the consumer should not be the king in India

Jitender DabasJWT

The chances are that if you are in India you would be likely to reach the conclusion that the rudeness you observe towards service providers – mobile phones, banks, credit card providers etc – comes from consumers experiencing poor standards of service and/or that the quality of service is fast deteriorating. In fact, the reality is quite the opposite.

About ten years ago it used to took 15 days to three months to get a telephone installed. Today it takes less than 24 hours for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands