Why the Big Increase In Magazines' Market Share?

The author asks whether the present favourable move towards magazine advertising is a real trend, and concludes that it is.

Why the Big Increase in Magazines' Market share?

Ian LocksPeriodical Publishers Association

Magazines have increased their share of the UK advertising market by more than any other major medium, and are also doing well in a variety of other markets around the world. Is this a flash in the pan or a sustainable revival for a traditional medium? Two things are certain: the bungitallontelly regime has officially been pronounced dead and buried, and magazines are still not achieving their fair share of advertising based on value for money for advertisers

I remember so well the oneminute lecture...

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