Why smart environmental marketing is good for business and the planet

The address on green and environmental marketing by David Jones, Global Chief Executive of Havas Worldwide, to the 4As 2009 Leadership Conference is reported by WARC Online's U.S.

Why Smart Environmental Marketing is Good for Business and the Planet

Geoffrey PrecourtWARC Online

The new realities of green - of environmentally smart and sensitive marketing - has moved from "just being good for the planet to making money and being good...

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