Why signalling matters in media

WARC’s Alex Brownsell speaks to Rich Kirk, Chief Strategy Officer at EssenceMediacom, and Ian Murray, co-founder of a new consultancy Burst Your Bubble.

Where to listen

Timestamps

02:34 – What is the context behind reviving the ‘Signalling Success’ research? 08:49 – Why did you choose to return to the research? 10:51 – What was the methodology between the two studies? 16:00 – What were the key findings? 21:14 – Was there any difference in findings across ages? 22:45 – Signal strength is worth paying for 26:11 – Is there any discrepancy on media cost versus perceptions of media costs?27:46 – Does this ultimately...

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