Why signalling matters in media

WARC’s Alex Brownsell speaks to Rich Kirk, Chief Strategy Officer at EssenceMediacom, and Ian Murray, co-founder of a new consultancy Burst Your Bubble.

Where to listen


02:34 – What is the context behind reviving the ‘Signalling Success’ research? 08:49 – Why did you choose to return to the research? 10:51 – What was the methodology between the two studies? 16:00 – What were the key findings? 21:14 – Was there any difference in findings across ages? 22:45 – Signal strength is worth paying for 26:11 – Is there any discrepancy on media cost versus perceptions of media costs?27:46 – Does this ultimately...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands