Why product equity is a key strategic goal for Uber

Uber, the ride-sharing and delivery app, is leveraging a product equity mindset to ensure it is driving accessibility and meeting the needs of a wide range of consumers.

“Product equity is a business imperative,” argued Zach Singleton, director of product for the safety, equity and privacy product teams at ride-sharing and delivery app Uber, at SXSW 2024.

This inclusive methodology for designing goods and services aims to ensure that diverse audiences – from people with disabilities to the LGBTQ+ community and low-income consumers – are being served in accessible and equitable ways.

“We're talking about building for women; someone who may have a disability; someone from the LGBTQ+ community; someone who may be Black; someone who may be of Asian descent; and so on and so forth,” Singleton...

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