Why print remains formidable in India for sales and branding

Even as digital and artificial intelligence dominate the marketing industry, W+K India’s Anirban Roy says there are many ways in which print still proves to be useful.

This article is part of a Spotlight series on print media in India. Read more

Working in an advertising agency in 2023 and writing about the print medium sounds a bit anachronistic, even paradoxical. At a time when AI/ML is fashionable and digital is steadily...

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