Why OOH media is central to SEA e-commerce brands’ marketing plans

Moving Walls’ Mehul Mandalia and Quinn Amalore examine the effectiveness of Out-of-Home (OOH) advertising in Southeast Asia’s e-commerce marketing.

E-commerce has become one of the most popular online activities worldwide. E-commerce is defined as the buying and selling of goods and services over the internet, and data in the past five years shows that the retail e-commerce market grewfrom US$1.5...