Why Mona Lisa has become the Mona Lisa: perfection in branding

Grace Janho and Krishna Kishore Patnaik

This paper examines the influence of Sacred Geometry in making unconscious connections with the human mind - thus, making the understanding of brands and logos go beyond semiotics.

Why Mona Lisa has become the Mona Lisa

Grace JanhoOasis Water Company, United Arab Emirates

Krishna Kishore PatnaikTNS Middle East & Africa, United Arab Emirates

PRELUDE

In Ten Books of Architecture, completed in 1452, Leon Batista Alberti on the natural...

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