Why mobile might finally take its place at the marketing table

The mobile phone is fast becoming the number-one way of accessing the internet, with phones outnumbering computers three to one and smartphone penetration increasing to well beyond 20%.

Why mobile might finally take its place at the marketing table

Brad Fairhead

A recent article in The Guardianstated that, even in these cash-strapped recessionary times, most people would rather give up coffee, new shoes, chocolate, alcohol and even haircuts...

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