Why Lord Hutton may be a great deal wilier than most advertising agencies

Jeremy Bullmore

It is human nature to rebel against unremitting success, however justified the evidence. The harder it is sold, the more it is questioned.

Chopping Block

Why Lord Hutton may be a great deal wilier than most advertising agencies

Jeremy Bullmore

Despite the fact that we allobey it, not many people seem toknow about the Law of InstinctiveReceiver Challenge. Among the fewwho do understand it may, astonishinglyenough, be Lord Hutton but I'll come to thatlater.

Politicians have absolutely no understandingof this law and neither do most marketing companies.This is how it works.

We sit in front of our television sets listeningto a politician telling us of the quite astonishingachievements of his party...

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