Why it's essential to put the 'market' back into marketing
Scott Thomson and Dr Alex Bentley
Since last year's seismic collapse of financial markets, there has been an audible rustle of head-scratching by economists who didn't see it coming.
The unforeseen and unpredicted scale of the crisis has since been more than matched by the expression of loud and vociferous opinion, sometimes from the same people, about how governments can, or should, intervene in future.
There is now an ongoing reappraisal of national approaches to managing and influencing increasingly interconnected global financial markets; and the rules on how...