Why isn't Internet Advertising Working?

Adam Dean asks 'why isn't internet advertising working ?' and why brand owners are increasingly sceptical of the value of online advertising.

Online Communications

Why isnt Internet Advertising Working?

Adam Dean 1000heads

John Wanamaker (among others) memorably said: Half the money I spend on advertising is wasted; the trouble is I dont know which half. Were he still with us today he would...