Why innovation funnels don’t work and why rockets do

The 'innovation funnel' is the process by which ideas are tested and weeded out in order to find the eventual 'winners'.

Why innovation funnels don't work and why rockets do

David NicholsBrandGym

It's true. Innovation funnels don't work. In fact, they stifle creativity and make innovation less likely to be successful.

But how can this be? The innovation funnel is the way that...

Not a subscriber?

Schedule your live demo with our team today