Why India’s D2C brands are thriving in the post-pandemic era

Aspirational consumers and rising consumption are just two of the trends driving the growth of India’s direct-to-consumer (D2C) segment.

The global health pandemic has impacted B2B distribution in a big way. Amid COVID-19, plug and play is the new mantra for brands.

The rise of vertical e-commerce allows young brands to test out proof of scale in the early stages of the business and at...