Why in-store will be the key arena for mobile communications

In this article, Jim Taylor of MEC Retail explains why mobile phones have the potential to revolutionise in-store communications.

Why in-store will be the key arena for mobile communications

Jim Taylor MEC Retail

There’s no doubt that by 2018 the mobile phone will have opened up many new and exciting communication opportunities. From my vantage point in Europe, I believe we are on...

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