Why HSBC gets data and insights together in its marketing team

HSBC’s global CMO believes that interpreting data, and fusing this information with insights, is the “special responsibility” of the marketing team.

Leanne Cutts, global chief marketing officer at banking giant HSBC, describes herself as an “insights whisperer”.

“Data information will tell you what customers are doing but not why. Interpreting data and fusing this with insights is our special responsibility,”...