Why gaming fandoms are the future: Activision Blizzard’s view

Gaming is booming in terms of audience, but many marketers have misconceptions about this category when they actually can be learning from it.

The boom of gaming as an emerging platform for brand engagement may seem new to many in the industry, but the audience has long been ripe for targeting. And it’s long past time to move past the gamer stereotype of ‘white guys in their basement’, according...