Why gaming advertising matters to brands fighting for attention

Richard O’Sullivan

Gaming, especially mobile gaming, has a diverse and engaged audience that brands wishing to reach new and existing consumers in Australia can tap, says InMobi’s Richard O’Sullivan.

This article is part of a Spotlight series on the New Attention Economy in Australia. Read more

Attracting attention, or perhaps more accurately, earning the attention of consumers in today’s increasingly fragmented media landscape is one of the biggest challenges facing brands today.

Yet gaming, particularly mobile gaming, offers a vast, diverse and engaged audience that has remained largely untapped by brands seeking to reach new and existing consumers. When you consider the fact that there are over 15.5 million mobile gamersin Australia (almost half the population) aged 18-80 who are engaged and highly receptive to...

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