Why FMCG brands should look beyond the inflation headlines

While inflation is nothing new, this current inflation is particularly challenging, or imperfect, explains Ananda Roy, Senior Vice President Strategic Growth Insights, IRI International.

Inflation is growing across all of the major economies. As we emerged from the pandemic – a period of contraction in the Fast Moving Consumer Goods (FMCG) market – we did see growth in spending and also in consumer confidence. But this has started to...