Why financial services should value older consumers

Kreitzman describes how older people increasingly have wealth that needs to be managed. The over fifties have around 70% of all savings and represent the market for inheritance products and services, having children and grandchildren to whom they transfer their assets.

why financial services should value older consumers

Leon Kreitzman

 
'You are old, father William,' the young man said,
'And your hair has become very white;
And yet you incessantly stand on your head
Do you think, at your age, it is right?'
Lewis Carroll

Old age always was another country. Until recently, few lived there. Those that did were regarded as exceptional the survivors. As the comedian George Burns, who was still performing well into his nineties,...

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