Management Slant
- Not all emotions increase sharing, and the relationship between emotion and transmission is more complex than mere valence alone.
- Arousal seems to drive the relationship between emotions and sharing so that high-arousal emotions increase sharing and low-arousal emotions decrease it.
- Facial expressions provide a valuable tool to predict and understand consumer behavior and can be measured in a scalable manner using an Internet-based framework.
INTRODUCTION
The value of earned media is undeniable. Rather than having to pay per impression, word of mouth and social shares are free, so more...