Why CRM is about caring, not technology

Peter Rosenwald

Peter Rosenwald, author of Accountable Marketing: The Economics of Data-driven Marketing, explores the cost/benefit relationship of CRM.

Econometric modelling
Customer relationship management
Marketing budgets
Media & communications budgets

Why CRM is About Caring, Not Technology

Peter RosenwaldConsult Partners, a strategic marketing consultancy

You certainly have to admire the salesmanship of the software and system-integration purveyors. They have transformed the simple, ancient art of taking...

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