Why CRM is about caring, not technology

Peter Rosenwald, author of Accountable Marketing: The Economics of Data-driven Marketing, explores the cost/benefit relationship of CRM.

Why CRM is About Caring, Not Technology

Peter RosenwaldConsult Partners, a strategic marketing consultancy

You certainly have to admire the salesmanship of the software and system-integration purveyors. They have transformed the simple, ancient art of taking...