Why CPG brands should try to reach consumers once a week with ads

Consumer packaged goods (CPG) brands should aim to reach their audience on a once-per-week schedule during ad campaigns, a study by research firm NCSolutions has found.

How often should brands in the consumer packaged goods (CPG) industry seek to get ads in front of their target audience?

“Strive for one frequency a week; once a week, over and over again,” Leslie Wood, Chief Research Officer at advertising intelligence...

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