Why child safety must be at the forefront of brands’ metaverse experiments

Francesco Fiori

As more brands experiment in the metaverse, it’s crucial that child and teen safety in metaverse-like environments is not overlooked.

The rise of the metaverse-like gaming experiences amongst younger consumers

Defining the metaverse is not an easy task, it is a constantly evolving field that can mean different things to different people. To put it simply, the metaverse is a neat way to bring together some current and emerging trends in online technologies and infrastructure. At the present time we are experiencing what some experts may call “proto-metaverses”, represented by several gaming or social virtual reality (VR), augmented reality (AR) or mixed reality (MR) platforms that include, to a varying degree, key metaverse technologies and infrastructures.

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