Why Burger King’s Lions-winning redesign ‘screams crave-ability’

Burger King’s new identity took the design world by storm early in 2021 and also secured one of the first Lions of 2021’s Cannes Lions Live.

On the opening day of Cannes Lions Live 2021, Burger King and its agency Jones Knowles Ritchie (JKR) won Gold for the fast-food company’s first brand redesign in more than 20 years.

Earlier in the day, Burger King’s CMO, Ellie Doty and its Chief Brand...