Why brands need to understand kids’ take on climate change

Jo Bowman

Looks at how under-13s are learning about the challenges facing the planet from school, their family and from the media, and are keen to do what they can to help.

Concern about climate change and sustainability runs deep among children, who are passionate and energetic about being part of change. And they’re clear that consumers, institutions and businesses all have a role to play in creating a better future.

Speaking at the MRS Kids & Youth Research 2022 conference, speakers from specialist research agency KidsKnowBest explained how under-13s are learning about the challenges facing the planet from school, their family and from the media, and are keen to do what they can to help.

KidsKnowBest speaks to hundreds of children each month in multiple markets about the issues that matter...

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