Why brands need a thought-out metaverse strategy

Jo Bowman

Brands have an opportunity to engage with consumers in new and exciting ways in the metaverse, but they’ll need to offer something truly special and desirable if people are to overcome their hesitations around data privacy and safety.

Key quote

“We need a … sophisticated strategy in terms of how are we going to get people there [the metaverse], what do we do with them once they’re there, what did they do afterwards … rather than just trusting that if you build it they will come”– Hereward Feldwick, Qualitative Research Director, Basis Research.

Tech geeks and heavy gamers aren’t the only people currently using the metaverse – music to the ears of mainstream brands looking for new ways to reach and interact with consumers.

Hereward Feldwick, Qualitative Research Director at Basis Research, told the MRS Insights From The...

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