Axel Springer is “obsessed” with generative artificial intelligence (AI) in journalism, according to Mathias Döpfner, the chairman/CEO of the German publishing giant.
Such an obsession applies at the personal level for Döpfner, too: The first time he used ChatGPT – the AI-powered chatbot run by OpenAI – earlier this year, it was an “epiphany moment,” he told the 2023 Cannes Lions International Festival of Creativity.
“It has changed my habits,” he said. “It’s really replacing search a great deal for me.”
It’s also clear to Döpfner that the tech has the potential “to bring journalism, and to bring...