Why APAC needs to play catchup in ensuring media quality

Rica Facundo, Wei Tuck Ng and Veneeta Ranjan

This week WARC’s Rica Facundo talks about the state of media quality in APAC with Wei Tuck Ng, Senior Manager Client Analytics APAC, Double Verify and Veneeta Ranjan, Head of Media, Ferrero.

Where to listen

Timestamps

01:52 – What is media quality? 05:45 – How do you explain media quality to marketers? 07:37 – Why has historically hampered measuring media quality in the Asia Pacific region? 13:36 – Making creative and media work together. 16:54 – Using AI to optimise creative and media. 20:39 – Retail media. 22:31– What’s the cost of not investing in media quality? 26:57 – The attention economy and media quality

Further reading

Raising the bar in APAC:...

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