Why anime is the next big subculture for marketing

In this episode of the WARC Podcast we discuss why anime is the next big subculture for marketing.

Where to listen


02:24 – What is anime? 05:47 – What’s the difference between anime and animation? 08:13 – Why is anime so popular in Asia and around the world? 11:37 – What does the average anime fan look like? 15:49 – What do anime fans look for in brands that are trying to reach them? 18:59 – Successful examples of anime activations. 22:09 – Common pitfalls. 25:10 – Why should brands work with an anime ambassador?27:58 –...

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