Why and how to harness the power and potential of gamefluencers for brand growth

Atalia Chua

A webinar on gamefluencers discussed the huge potential in using influencers on gaming platforms to increase sales and grow brands.

What do the rising power and potential of gamefluencers mean in the marketing and advertising world? The speakers at the “Gamefluencers: Their Power and Potential” webinar organised by We Are Social Singapore believe it means there is huge potential to use influencers on gaming platforms for sales uplift and brand growth.

Gaming is a cultural vertical that holds significant influence and the narrative has evolved over the years, said Tara Crosby, head of sales for Southeast Asia at Twitch.

Gaming narratives have been redefined from a solitary activity to one that is community and social-based.

Crosby said: “The pandemic (made)...

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