Defining, aligning, and refining KPIs is standard across brands and agencies. While accessibility should be seen as a marketing metric and has the power to improve other data points, it is often not included as a benchmark. Accessibility is an objective...
Why accessibility and disability inclusion is critical to effective marketing
Disability has been – and at times still is – seen as a negative, but reinterpretations in community pride and campaign performance have the power to shift marketing data, mindsets, and effectiveness of marketing work.
