Why – and how – pharma and healthcare brands will embrace omnichannel thinking

A period of significant change in pharma and healthcare marketing lies ahead as the industry embraces data and omnichannel strategies. Marketers should view this as an opportunity, not see this as daunting, or a threat.

COVID-19 threw a blinding light on an elephant in the room. Healthcare professionals (HCPs) are overwhelmed by healthcare marketing content. Now, faced with the pressing need to improve customer experience and fuelled by lessons learned about the power...

Not a subscriber?

Schedule your live demo with our team today