WHSmith: Pop Up Books

WHSmith, a stationery, books and magazines retailer, introduced children's stories into ads on gaming apps to reverse declining book sales in the UAE.

Campaign details

Brand: WHSmithBrand owner: WHSmithEntrant company: FP7 McCann, DubaiMedia: Adcolony, Dubai / Unity / Promo Fix, DubaiMarket: United Arab EmiratesSector: Entertainment retailMedia channels:Gaming & in-game advertising, Websites & microsites...