Campaign details
Brand: WHSmithBrand owner: WHSmithEntrant company: FP7 McCann, DubaiMedia: Adcolony, Dubai / Unity / Promo Fix, DubaiMarket: United Arab EmiratesSector: Entertainment retailMedia channels: Gaming & in-game advertising, Websites & micrositesBudget: Up to 500k
Campaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....