Who's responsible?

In this introduction to four articles focussing on responsible marketing, Roderick White outlines the main issues and themes that have fed the burgeoning ‘corporate social responsibility industry’ (CSR).

Who's Responsible?

Roderick White

Ever since someone coined the term 'stakeholder' [1], companies have felt a need at least some of the time to recognise and respond to the needs, interests and (sometimes) demands of constituencies far beyond...