Who's afraid of the wolf?

The following paper illustrates a methodological tool that addresses children's targets, in pre-school (5 - 6 years), and early-primary-school age (up to 8 years).

Who's afraid of the wolf?

Kid's Eye: A new tool for qualitative analysis addressing kids

Viviana Codemomarea_marketing research & analysis

FROM MARKETING TO PETER PAN: QUALITATIVE RESEARCH WITH CHILDREN

Doing research with groups of children is often...