Who's afraid of the big bad DVR?

The advent of the Digital Video Recorder (DVR) — known as the Personal Video Recorder or PVR in many countries — has caused a significant stir in the world of marketing.

Who's Afraid of the Big Bad DVR?

Nigel Hollis

WHAT MAKES THE DVR DIFFERENT?

Time-shifting and fast-forwarding have been with us for many years. What makes the DVR or PVR different from the traditional VCR is ease of recording, navigation and the degree of...

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