Whole Earth Australia: Brand relaunch

Tai Le, Manilyn Tobeo, Nicole Amper, Luke Janich

Whole Earth Brands, the sweetener brand, re-designed its brand to give new meaning to a younger demographic in Australia.

Campaign details

Brand: Whole Earth AustraliaBrand owner: Whole Earth BrandsLead agency: RED2 DigitalCountry: AustraliaIndustries: Sauces, seasonings, condimentsMedia channels: Mobile & apps, Packaging & design, Product sampling, Search marketing, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

In May 2020, RED² Digital won the Whole Earth Brands digital account. Whole Earth Brands is a market leader in sweeteners and sugar alternatives and producer of Whole Earth, a range of sweeteners using Monk Fruit, a new natural ingredient that tastes like real sugar....

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