Who will shape the future of market research?

Mike Gadd

This paper studies cultural and economic trends and the views of market research professionals in three of the world's largest markets – Brazil, China and India – and hypothesizes as to how the respective cultures of these three countries might influence the future of our industry.

Who will shape the future of market research?

Mike GaddThe ideas research group, Canada

PREFACE

This paper studies cultural and economic trends and the views of market research professionals in three of the world's largest markets – Brazil, China and India – and hypothesizes as to how the respective cultures of these three countries might influence the future of our industry. The results are based on secondary research, a custom survey, blogs and individual indepth interviews conducted among market research professionals.

INTRODUCTION

I would like you to imagine the world in fifteen years time. I would like you to...

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