Who should I target with my advertising?

Andrew Green

Ideally for both marketers and consumers, advertising communications would only reach their target audience at a time when receptivity is at its highest.

Who should I target with my advertising?

Andrew GreenZenithOptimedia

BACKGROUND

In a perfect world, marketers' messages would reach only the people to whom they are relevant and useful, at a time when they are receptive to them. Perfect for consumers, because...

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